Innovation and enterprise are the hallmarks of this campaign we produced in collaboration with Tangible Media. AUT University wanted to re-establish its status as a world-class research institute that maintains close contact with industry partners. The objective being not only to spark attention from the next generation of movers and shakers, but also to attract new business with industry partners.
The project employed a fully integrated approach that spanned TVC, print, digital, and online platforms, executed in stages over an extended period. To begin with, there was a huge research and co-ordination element in fleshing out the different storylines, earning us all unofficial Degrees in General Knowledge (if not mini MBAs). We also designed the concept for the interview backdrops, and made our own props using the expertise of Image Centre’s design and print gurus. In post, our editors designed the striking graphics scheme that would bundle it all together.